Unless you tell, you can not be heard. And to be heard, you have to reach your chosen audience. You can do it in many ways. The right way though is to reach out to the maximum of people with the minimum of cost. This can be done through the right combination of media - conventional and ‘e’; and through the selection of the right occasion to speak ‘up’, whether this be an oral message, a written phrase, or a visual metaphor. Our Media Division makes it its sole business to know all the channels inside-out. Yet, the Marketway philosophy goes far beyond channels and their dynamics. For us, the idea is the medium! We invest time and effort to define the media strategy based on the nature of the idea, and, of course, the strategic objectives behind it. While always having in mind the client’s budget and the maximisation of the results for every unit spent.