This is how you influence favorability and lure audiences to experience your brand. Whether through the use of direct publicity or favorable influencers- from famous to micro; through guerilla events and actions; through relationship management and crisis capitalisation; through loyalty enhancement and reward; by bringing people together in events and social interactions; by turning the trends into our favor; and through many moreā€¦.we enable the client to capitalize on the succeeded brand relevance and favorable experiences.