IT NEVER WAS ABOUT THE IDEA BUT WHAT'S BEHIND IT: EMOTION, ATTENTION, TRIGGER |
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Advertising is about emotion and attention; it’s about that single trigger that will turn a person into a consumer, a consumer into a loyal and a loyal into an ambassador. It never was about making a (brand) presence known using flashy, superficial methods. For us at Marketway, advertising was, is and always will be about relationship; about creating an experience so special that will create a connection between the consumer and the brand. This connection will ensure the ideal results, now and in the years to come. IT'S WHAT WORKS, NOT WORK FOR THE SAKE OF IT We know strategy like the back of our hand - and our clients’ brand. This is how we know that three-sixty isn’t the panacea that yields results. The epicentre of our process is the strategy and tactics - an idea, that will, for sure, bring results. We conclude to the strategy, we break it down in tactics, we find the creative direction and we ideate. This way, we are free to think beyond the traditional methods of delivering a message in order to reach consumers’ minds, dictate behaviours and penetrate the hearts in order to create experiences. We always strive for mean-r ideas™: ideas that are focused on building MEANingful RElationships. |