The message: MYMALL is the ultimate destination for gift shopping. The place where you can find the most amazing, legendary gifts. In other words, the gifts that make history. The idea: We imagined the Xmas gifts that may have inspired some legends to change the course of history; legends in the likes of Frank Sinatra, Marilyn Monroe and Christopher Columbus.

The Museum Of Extraordinary Gifts

The general concept was extended in a form of a PR Activation, bringing to life the actual imaginary gifts by displaying them in a museum, which was hosted at the MYMALL Limassol’s premises during the whole month of December. The idea was to intrigue the audience to visit the Christmas Museum and get inspired to buy useful and inspiring gifts to their loved-ones from MYMALL’s endless gift choices.